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- Car supply vendor KAMEI opts for eBusiness
| Car supply vendor KAMEI opts for eBusiness | |||
| Karlsruhe, April 19, 2006 - Worldwide operating companies which also opt for modern technologies can no longer exist without eBusiness. The North-Saxon company KAMEI enforces its sales and distribution, as well as its marketing, by means of a Webshop. The switch to a new ERP software is to take place in a second step - the decision was made for the ERP and eBusiness solution provided by the ABAS Software AG, a software provider located in Karlsruhe. | |||
 For over 50 years KAMEI has been standing for innovative car components
with high demands on the design in excellent quality. KAMEI is one of
the leading manufacturers for innovative car styling products,
practical accessories for driving comfort and stylish roof box systems.
KAMEI products are currently available in over 40 countries around the
globe. |
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| Electronic catalogs | |||
KAMEI connects the term innovation not only with its own products,
but actually lives this concept. A modern Webshop, which acts as new
sales channel and is used to communicate with customers and merchants,
has been realized. For Marian Meier-Andrae, grandson of the company's
founder and the person responsible for the areas sales and marketing,
the presence on the Internet is of great importance: "There is,
however, some effort involved until the entire portfolio is available
online and it is also very important that the IT basis is in order as
otherwise no synergetic effects can be obtained," he emphasizes. A
Webshop can only be used efficiently in sales, if a flexible
ERP/materials management system and the connection to accounting,
warehousing and shipping is provided as a basis. |
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 The ground work included the integration of the shop into the Kamei
Webdesign, as well as designing electronic catalogs in the abas
database for the various product ranges. "It was very important for us
that we can access the data directly and carry out the maintenance
ourselves. We thus have everything in our hand and can implement
changes very fast," emphasizes Werner Stoffregen, IT representative at
KAMEI. The abas eB shadow client technology, which enables the update
of the shop without interrupting the operation, is very helpful in
doing so. Changes made in abas ERP are, therefore, available online in
the Webshop immediately. |
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| From the shopping cart into the ERP system | |||
| Another feature, the shop user database, which manages customer data,
was also set up. In the shopping cart the user can see all data at a
glance - from prices to shipping costs. These data also include the
selected payment type - debit note or credit card payment with online
validation by the system. The purchase data is directly transferred to abas ERP to edit the process automatically and a sales order confirmation is set by mail. Not to forget security: current security standards such as SSL (Secure Sockets Layer) and certificates are integrated. |
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| Shop extension | |||
 The abas eB software provides many possible applications, as it is also
possible to connect vendors, field workers or subsidiary companies.
This is also the perfect basis for the international expansion because
all abas eB applications can be entirely created and operated in
several languages. In general it can be said that many sales goals at
KAMEI have been achieved by using the abas Webshop. Werner Soffregen
summarizes: "For us this was the right product at the right time." An
important criterion for KAMEI was also the guaranteed future of the
software which grows with the requirements of the user and always
remains upgradeable. |
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| Further information on ABAS: presse@abas.de (Press and Public Relations) Phone: +49 (0) 721 96 72 30; Fax: +49 (0) 721 96 72 31 00 |
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